The 3 Factors That Will Get Your Home Sold


If you are considering selling your home, inevitably, you want to know what you need to do to get your house sold for the most amount of money in the least amount of time with the least amount of time.  That’s the idea, right?  It may or not be aware to you, but here in the Charlotte market, we are experiencing a serious sellers market.  For those of you who have maybe heard the terms “buyers market” and “sellers market”, but aren’t quite sure what they mean, allow me to give you a quick run down. A buyers market indicates that there are more homes for sale than there are buyers.  So typically, the buyers are in the drivers seat.  A sellers market indicates that there are more buyers than there are homes for sale.  This usually results in buyers competing for the same homes in a multiple offer situation.

Quite frankly, the demand for housing is astonishingly high, while the supply of homes for sale is extremely low.  So what you have is houses going up for sale and going under contract with multiple offers in many cases.  This is happening every day.  If you have contemplated listing your house, this is the time to do it.  But some of you may be thinking “Well Mr. Brian, if that’s the case, why has the house down the street from me been on the market for six months, while the house on the other end sold in two weeks?”

Well, that’s a great question.  And it comes down to 3 factors.  Those factors are price, condition and access.  

1. Price- There are many misconceptions about pricing.  Let me show some of what DOESN’T MATTER when pricing your home:

  • what you paid for it
  • what your neighbor says
  • what another agent says
  • the cost to rebuild today
  • what you want/need

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.  So that means the market determines the value!  Do not price your home outside the market if you want to sell it quick! 


by pricing your home 15% below market value, you will have up to 90% more buyers looking at your property which increases your chances of multiple offers! That means you, the seller will get to choose which offer you want to accept!

2. Condition-  Condition affects the value and price.  Think about it, if you have two similar houses and are relatively close in price, but one is in poor condition, you would obviously choose the house that was in better condition, even though it may be a tad bit more expensive. Unless, you’re Chip and Joanna Gaines, then you’ll likely try to get the deal on the less aesthetically pleasing home.

3.  Access- This goes without saying, but most people would actually like to view the home before submitting an offer. Crazy, right? If you’re selling a home that is tenant occupied, then you should sit down with the tenants and come up with a schedule that will work for them.  Buyers want access to the properties and confusion can be nipped in the bud by having a conversation with tenants up front.  I had a listing recently where the tenant was not the most accommodating and it resulted in missed showing opportunities for prospective buyers.  So please, if you’re listing a  house with tenants, please make sure that all expectations are met between both parties.

There you have it, the three factors that will get your home sold in any market! If you have any other questions or comments, feel free to reach me at


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